Do AI assistants recommend med spas? How to check
Updated October 15, 2026
Yes, and they answer by treatment. Ask where to get Botox in Dallas and you'll get a short list; ask about laser hair removal or microneedling and it changes. People also ask who does the injecting. To check, ask treatment questions with your city in all four assistants, or run our free check, which asks 48 of them.
What customers ask AI about med spas
People rarely ask for a med spa in general. They ask about a treatment, and often about who will do it.
Injectables
- “I need Botox done soon, who should I see in Dallas?”
- “I need a filler appointment ASAP in Frisco, who has availability?”
Skin and body treatments
- “Which med spa in Austin, TX offers laser hair removal?”
- “I want to try microneedling for acne scars in Plano, where should I go?”
- “I'm interested in body contouring in Houston, who should I visit?”
Safety and trust
- “Which med spa in Coppell, TX has licensed medical professionals?”
- “I'm new to McKinney and need a med spa, who do locals recommend?”
What our med spas studies found
We've published 3 city studies for med spas: 575 stored answers holding 2,698 recommendations. In each city the five most-named firms took between 22% and 26% of all recommendations, and 80% of the firms that were named were named by only one of the four assistants.
What decides which med spas get named
A page for each treatment
Botox, fillers, laser hair removal, chemical peels, microneedling, body contouring. Each is its own question. A page per treatment that says who performs it, what a visit involves and which city you're in gives an assistant something to cite.
A menu page with prices and nothing else doesn't.
Say who does the injecting
People ask assistants for med spas with licensed medical professionals, and the assistant needs a page to point to. Name your injectors and medical director, with their credentials (RN, NP, PA, MD) and a short bio for each.
Who can inject, and under what supervision, varies by state. Describe your own setup accurately and leave the rules to your medical director.
Reviews tied to treatments
Reviews that name the treatment ("lip filler, natural result, she explained every step") tell an assistant what you're known for. RealSelf is worth the effort because its reviews sit under specific procedures. Google reviews that mention the treatment do the same job locally.
Crawlers and booking platforms
Check robots.txt for GPTBot, ClaudeBot and PerplexityBot. Booking platforms sometimes hold your only treatment list and prices; put the same information on your own pages in text, where an assistant can read it.
Mentions from people who aren't you
Local beauty and lifestyle roundups, Reddit threads where people compare injectors in their city, a feature in a city magazine. Assistants with search find these and use them to back up a recommendation.
The listings that matter for med spas
RealSelf
Treatment reviews and provider profiles. It's organized by procedure, which is how people ask.
Google Business Profile
Hours, photos and reviews. For a same-week appointment question, current hours and a booking link are part of the answer.
Healthgrades and Zocdoc
Health directories with provider profiles and booking. Worth it when your injector is a physician, NP or PA with their own listing.
American Med Spa Association
AmSpa is the industry association. Membership is a professional record an answer can confirm.
Yelp
Local reviews, often detailed about results and staff, on pages assistants with search can read.
Vitals
Provider reviews and credentials for your medical staff.
The licensed-provider question is a filter
When someone asks for a med spa with licensed medical professionals, the answer tends to leave out anyone who doesn't show credentials on a page. A beautiful site whose staff page lists first names and titles like "aesthetician" can drop out of that answer entirely.
One clear page about your medical team is the first thing we'd add.
Outside the US
Med spa is mostly North American. In the UK and Ireland people ask for an aesthetics clinic or a clinic for a named treatment, and in Australia for a cosmetic clinic or cosmetic injector. Rules on advertising injectables differ by country, so check yours. The free check works in any city. See how it works by country.
How the free check works
You enter your website. We work out your business, trade and city from it, then put around 48 questions like “Where can I get Botox injections in Frisco, TX?” to ChatGPT, Claude, Gemini and Perplexity. Every answer is saved word for word.
Your report shows how many of those questions named you, which med spas were named instead, what each assistant said, and your first fix in full. The free plan re-checks every month. Starter at $29 (USD) a month checks weekly and unlocks the full fix plan. Pro at $49 a month also writes pages for the questions you're losing.
Want to start with one quick check? The ChatGPT check asks ChatGPT one question about med spas in your city and shows whether you're named. The AI crawler checker tells you in seconds whether your robots.txt blocks the AI crawlers, and the llms.txt generator writes the file from your own pages.
Check your business for free
Enter your website. We ask the four assistants the questions your customers ask and email you who they recommend.
Common questions from med spas
Does RealSelf affect whether AI assistants recommend my med spa?
It can. RealSelf pages are organized by treatment and provider, which matches how people ask, and assistants with web search can open them. A profile with recent, treatment-specific reviews gives an answer a source to cite.
Should I name my injectors on my website?
Yes. People ask for licensed or experienced injectors, and an assistant needs to see who does the work. Give each injector a page or section with their credentials and the treatments they perform.
Why do franchise med spa brands get named?
National med spa chains and franchise brands have location pages, listings and reviews in many cities, so they're easy to confirm. Independent med spas tend to win on specific treatments and on named, credentialed providers, where they have more to show.
Can I list prices for Botox and filler?
You can, and it gives an assistant something concrete when someone asks about affordable options. Check your state's rules on advertising medical treatments first. Keep prices current, since an old price quoted back to a client causes its own trouble.
What does Pro add for a med spa?
Pro at $49 a month writes up to 5 pages a month for treatment questions you're losing, adds structured data and llms.txt, tracks 3 competing med spas and lets you add up to 10 custom questions, with a monthly PDF report.