Guides
How AI assistants decide which businesses to recommend, how to check whether they name yours, and what to change if they do not. Based on what we see asking them the same questions every week.
Is your business recommended by ChatGPT? How to check
Find out whether ChatGPT, Gemini, Perplexity and Claude name your business when local buyers ask who to hire. How to check by hand, and a free check.
What is AEO (answer engine optimization)?
AEO is answer engine optimization: getting named when buyers ask an AI assistant who to hire. What it means, how it differs from SEO, what goes into it.
How to get your business recommended by ChatGPT
The steps that get a local business named by ChatGPT, in the order we work them: listings, reviews, the directories AI cites, pages that answer buyers.
AEO vs SEO: what is different, and what still works
AEO and SEO overlap more than they differ. Why SEO still counts when assistants read the web, what AEO adds, and what to do if you already do SEO.